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Chromebooks to get their own chip: M1 trend replicated?

On Wednesday, Nikkei Asia reported that Google might be following Apple’s path and create a Central Processing Unit of its own to put on Chromebooks and other units such as cellphones and tablets that run on the Android operating system.

Tech giants have become increasingly focused on providing themselves with every material they need to make their devices. One big step in this direction was Apple when it introduced its M1 processors made for their computers and tablets, meaning they would eventually stop using intel products.

By 2023, Google is reportedly going to be following the steps of Apple and use a chip of its own, making for all devices using Android software. However, a Google chip is expected to be seen on the next generation of Pixel phones.

The move comes after not only the success of Apple in their M1 venture, and after reports other global rivals are doing the same to differentiate their offerings. Amazon, Facebook, Microsoft, Tesla, and Alibaba are all pushing efforts to create their own semiconductors in their products or cloud software. A trend that could potentially create issues for big companies such as NVidia or Intel.

The new semiconductors and processors currently being developed by Google are reportedly based on British ARM´s intellectual property- as most mobile technology now is -. Google is not unique in creating chips as they have already developed technology for their workload, such as artificial intelligence. However this would be the first time it develops this kind of hardware for user-directed devices.

Experts say that it is logical for big tech companies to take on developing semiconductors for their devices. But the competition with companies that already have decades of experience of doing just that could become a big factor in their success; as developing this kind of technology is very costly and time consuming.

Now that Apple has been successful in their attempts, the market will try to emulate their move and it is expected that many other companies will go down that path soon. Just like Google, many of its competitors have already developed processors for non consumer, internal use, and are focusing their efforts to take new products to their markets. Only time will tell how successful the technique will be.

Do you look forward to a Google made chip? Tell us in the comments below.

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